Not long-ago, info-graphics played an essential role as a secret tool to create enthralling shareable content. However, with increasing market competition and the use of innovatively new audience captivating techniques, marketing campaigns now require producing high-quality content, including videos that are creative and entertaining at the same time. Motion graphics is now the new Alpha of digital marketing. It is becoming a way to combine infographics and animations.

Motion Graphics

What is Motion Graphics all about?

It is the graphic where technology serves to create an illusion of motion, rotation and transformation to convey messages through audio and video anecdote. These graphics are sections of animations or digital footage and are usually amalgamated with sounds to use in a multimedia project. We can change motion graphics in almost everything. It may include stuff such as adverts, television, animated texts, films, videos and also web-based animations. However, this field has quickly advanced because of the revolutions in technology.

Motion graphics is not just about dancing text, moving animations, info-graphics, aural or visual content. It is about creating the material that has the X-factor in it. Even the slightest, most dilettante video production needs that bit of something extra to add proportions and a level of professionalism to their videos.

Motion Graphics

Basics of motion graphics working

It can be tricky to understand the term Motion Graphics. There appear to be many practices without knowing what exactly it is, what it covers, or even what a Motion Graphics designer does can often seem somewhat opaque. In the simplest terms, it means pieces of animations or graphics in movements, but this doesn’t answer the question. In reality, this term refers to animated graphic designs combined by adding audio to form a digital film and to bring it to a new medium which is much more useful and engaging.

Motion Graphics mainly takes what is naturally idle. Through a combination of motion design, graphics and by adding audio, it produces a digital film. With the addition of some effects to your titles, transitions, and moving backgrounds, it makes your project more attractive and enhanced. This art has prolonged from the reaches of film and TV to populate digital media channels densely. Brands utilize this technology as an adequate medium to interact and engage with their valuable customers. With the help of info-graphics, ex-plainer videos, and viral campaigns, they introduce their business to their customers.

Motions graphics surpassing other mediums of digital marketing:

Now videos are a widespread medium of communicating your message to the audiences and the first preference of industries, channels, and economies devoted to visual storytelling. Moreover, motion graphics is not just about title and credit flows, and it plays an essential role in digital marketing. With the changing trends in technology over the past 10-years, it is becoming the focal point of marketing campaigns, rather than just the supporting act. An approachable and inclusive mode

of short storytelling, Motion Graphics is being benefited by companies looking to captivate and retain their digital audiences.

We use it to add life to videos, digital marketing content, and presentations in a variety of contexts. While marketing, an info-graphic video adding a bit of spice of motion graphics give those statistics a bit of life. It is excellent for making your point over in an explainer video.

History of motion graphics:

Motion graphics has a history that goes back further than the Adobe after Effects. It prefaces before electronic media, in some cases, harking back to the 1800s with presentation flip-books. In the back 1800s, animations made through sequential drawings. It was made possible with the help of animation devices like flip-books. But animation didn’t take off until the start of cinematography.

In the beginning, there were so many different kinds of animation projects produced. The credits of starting this art are not because of any particular person. Fernand Lager’s, Walter Ruttman, and Marcel Duchamp’s works all show great experimenting in mixing techniques and media for the film. However, the term “Motion Graphics” was first used by an animator named John Whitney, who founded motion graphics in the year 1960. He used this animation technology so that he could create motion pictures and television title sequences. However, no one could be titled as the originator of motion graphics but considering some pioneers of the field. There are few names such as Saul Bass, Pablo Ferro, and John Whitney.

The industry had a marked beginning in the 1940s. Designers Maurice Binder, Pablo Ferro, and Saul Bass got amused by the experimental works of artists Oskar Fischinger and Norman McLaren. Moreover, it took almost a decade that their work gave a spectacular rise to Motion Graphics.

Motion Graphics Industry:

Motion Graphics Industry

Moreover, it is one of the most advanced art forms in the 21st century. Its designers are most likely from animation or film backgrounds or trained in traditional graphic design. Knowledge of color, infographics, typography, imagery and sound are essential to becoming a well-rounded motion graphics designer. As well as learning the necessary software programs like (Adobe AE, Adobe Photoshop, Adobe Illustrator, etc.). The industry of this technology has continuously evolved with the advancement of technology. Before computers were broadly available, motion graphics was costly and time-consuming. With the growing availability of user-friendly motion graphics software, this has developed. There are so many added tools open to motion graphics artists. Although there is a fair learning curve, they are becoming more comfortable to explore and learn.

History of Motion Graphics

What are some of the latest software for Motion Graphic?

Moreover, one of the industry’s leading software used by motion graphic designers is Adobe After Effects. It is a software which allows users to create and modify graphics over time. Adobe Flash helps to make motion designs for the web. With state-of-the-art software development, Motion Graphic tools have been integrated with 3D software programs, like Maxon Cinema 4D, and work well with Adobe After Effects and Photoshop also. Some of the other software used for this technology include Auto-desk, Blender, 3Ds Max and Maya.